NY TOUGH

Background

The NY Tough branding videos for the Times Union were created during the pandemic to support the local community as a trusted source for news and information during an uncertain time.

 

Media

The videos were broadcast on local television and multiple online platforms.

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Campaign

Video, social media

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What I Did​

• Wrote the video copy

• Selected the music

• Assembled and edited the video and audio

• Collected and analyzed data for multiple campaigns