LARGEST MEDIA COMPANY

Background

The Largest Media Company social media video post for the Times Union included several products offered by the newspaper showcasing why they were the largest media company in the Capital Region.

Media

The social media video was posted to multiple online platforms.

Campaign

Social media, digital marketing

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What I Did​

• Conceptualized and strategized the video idea and campaign

• Wrote the video and social media copy

• Selected the visual and music assets

• Assembled and edited the video components and audio

• Created social media posts on multiple platforms

• Collected and analyzed data for the campaigns