LARGEST MEDIA COMPANY

Background

The Largest Media Company social media video post for the Times Union included several products offered by the newspaper showcasing why they were the largest media company in the Capital Region.

Media

The social media and video digital marketing campaigns were posted to multiple platforms.

Campaign

Social media, video

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What I Did​

• Conceptualized and strategized the video idea and campaign

• Wrote copy for the video and social media assets

• Selected the visual and music assets

• Assembled and edited the video components and audio

• Published social media campaigns on multiple platforms

• Collected and analyzed campaign data