CARRIER APPRECIATION

Background

The Carrier Appreciation ads for the Times Union encouraged subscribers to nominate their newspaper carriers by describing the extraordinary customer service they received.

 

Media

Print and digital ads directed subscribers to a landing page to nominate their carriers.

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Campaign

Print ads, digital ads, landing page

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What I Did

• Designed the print ads and landing page

• Wrote copy for the assets

• Created and managed the landing page

• Collected and analyzed data for the digital ads and nominations